NEW Bricsnet Whitepaper: Speed to Value In Retail Real Estate Management

Bricsnet's latest whitepaper, "Speed to Value in Retail Real Estate Management" provides insight into the ways that retailers can get results faster -- from site search to store openings to performance analysis -- by taking a lifecycle approach to real estate management.

This whitepaper, available on the Bricsnet website, looks at the problems with point solutions and the importance of establishing a global perspective on real estate activities so that delays don't result from problems with communication or coordination.

Read the introduction here:

Retail, by its nature, is a calendar-driven industry. Peak shopping seasons begin and end with holidays throughout the year -- and a limited number of key revenue opportunities can easily make or break a retailer's financial year.

But for a retailer to be in position to take advantage of the revenue opportunities of a "Black Friday" or a "President's Day White Sale," many behind-the-scenes activities need to occur and be completed on a rigorous schedule that spans the calendar year.

Other opportunities happen ad hoc, but require expert precision in execution to yield results: A prime location for a new store becomes available; a hard-to-find infill location is vacated; a chance to co-locate with an important anchor store in a regional mall is presented, etc.

Retailers need to operate with speed and precision in order to remain successful in a highly competitive environment.

Technology can be an important tool in this effort. While not a silver bullet, a comprehensive system for managing the store lifecycle can provide a framework for successful management, allowing a retailer to stay on top of multiple, fast-moving activities, driving them to completion, synchronizing action to avoid conflict and ensuring that the doors are open for customers when that important selling season begins.

Coupled with business acumen and an understanding of the market, technology that is easy to implement and use can drive success.

To get the entire whitepaper, please visit the Whitepapers section of the Bricsnet website.